Titan unveils fitness-centric smartwatch

Titan, part of the Tata Group, unveiled a fitness-focused smartwatch brand ‘TraQ’ to capture a share of an increasing market of customers looking to track their performance in sports such as running, cycling and swimming. This is the first-ever smart gear developed entirely by Titan, said Suparna Mitra, CEO, watches division, Titan Co. Ltd.

She added TraQ was conceptualised in-house at the design studio in Bengaluru and made exclusively for India’s outperformers. On Monday, the company introduced three variants under the brand — TraQ Lite priced at ₹3,999, TraQ Triathlon (₹17,999) and TraQ Cardio (₹16,999).

Ms Mitra said, “An increasing number of Indians are taking up sports like running, cycling and swimming. The pandemic has accentuated this trend, creating demand for dedicated gear for tracking performance in these sports.”

She added that while there were many sports accessories brands, a very limited number of players offer products to track performance in various sports.

Currently, Titan Company sells smartwatches under the Titan brand and fitness bands under Fastrack Reflex.

According to IDC, smart watches saw a growth of 119.9% year-on-year in 3Q20 with 7,78,000 units shipped in India, making it the biggest quarter since the launch of the category in the country. The growth was mainly driven by the pandemic reinforcing the importance of fitness in everyone’s life.

You have reached your limit for free articles this month.

Subscription Benefits Include

Today’s Paper

Find mobile-friendly version of articles from the day’s newspaper in one easy-to-read list.

Unlimited Access

Enjoy reading as many articles as you wish without any limitations.

Personalised recommendations

A select list of articles that match your interests and tastes.

Faster pages

Move smoothly between articles as our pages load instantly.


A one-stop-shop for seeing the latest updates, and managing your preferences.


We brief you on the latest and most important developments, three times a day.

Support Quality Journalism.

*Our Digital Subscription plans do not currently include the e-paper, crossword and print.

Source link

Related Articles

Leave a Reply

Your email address will not be published. Required fields are marked *

Back to top button