Technology

Apple plans to expand ads business


The report comes as Apple plans to send prompts to iPhone users to allow apps to use their data for personalised advertising

(Subscribe to our Today’s Cache newsletter for a quick snapshot of top 5 tech stories. Click here to subscribe for free.)

Apple Inc is planning to expand its advertising business by adding a second advertising slot in its App Store search page’s “suggested” section, the Financial Times reported on Thursday.

The new advertising slot, which will be rolled out by the end of the month, will allow advertisers to promote their apps across the whole network, rather than in response to specific searches, according to the report.

Also Read | Facebook tweaks ad tools ahead of Apple’s privacy changes

The report comes as Apple plans to send prompts to iPhone users to allow apps to use their data for personalised advertising, a move that has drawn backlash from tech rival Facebook Inc, which argues the changes will hurt the social media company’s ad business.

Apple did not immediately respond to a Reuters request for comment.

Related Articles

2 Comments

Leave a Reply

Your email address will not be published. Required fields are marked *

Back to top button