Technology

Facebook tests feature to share Instagram Reels on its news feed


When an Instagram user with a public account shares a Reel, they’ll see an option to have it recommended to people on Facebook, the company said in a statement.

(Subscribe to our Today’s Cache newsletter for a quick snapshot of top 5 tech stories. Click here to subscribe for free.)

Facebook Inc said on Tuesday it is testing a new feature on its app that will allow content creators in India to share Reels to their Facebook accounts.

When an Instagram user with a public account shares a Reel, they’ll see an option to have it recommended to people on Facebook, the company said in a statement. This is said to help creators expand the reach of their content on both platforms.

Also Read | Instagram accounts take downs and the role of ‘OGUsers’ explained

During the testing phase, Reels made by famous Indian creators including Pooja Dhingra, Ashish Chanchlani and Awez Darbar will be used. Content from key figures like cricketers Suresh Raina and Harbhajan Singh will also be included.

Facebook-owned Instagram introduced Reels, its own version of TikTok, in August last year. The company revamped the homescreen layout in November, placing a dedicated Reels tab at the bottom of the page. The move was done enhance reach and views by giving users easy access to the short-video feature.

The social media giant also said it will have its own version of the reels feature on the main app.

You have reached your limit for free articles this month.

Subscription Benefits Include

Today’s Paper

Find mobile-friendly version of articles from the day’s newspaper in one easy-to-read list.

Unlimited Access

Enjoy reading as many articles as you wish without any limitations.

Personalised recommendations

A select list of articles that match your interests and tastes.

Faster pages

Move smoothly between articles as our pages load instantly.

Dashboard

A one-stop-shop for seeing the latest updates, and managing your preferences.

Briefing

We brief you on the latest and most important developments, three times a day.

Support Quality Journalism.

*Our Digital Subscription plans do not currently include the e-paper, crossword and print.

Related Articles

Leave a Reply

Your email address will not be published. Required fields are marked *

Back to top button