When an Instagram user with a public account shares a Reel, they’ll see an option to have it recommended to people on Facebook, the company said in a statement.
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Facebook Inc said on Tuesday it is testing a new feature on its app that will allow content creators in India to share Reels to their Facebook accounts.
When an Instagram user with a public account shares a Reel, they’ll see an option to have it recommended to people on Facebook, the company said in a statement. This is said to help creators expand the reach of their content on both platforms.
During the testing phase, Reels made by famous Indian creators including Pooja Dhingra, Ashish Chanchlani and Awez Darbar will be used. Content from key figures like cricketers Suresh Raina and Harbhajan Singh will also be included.
Facebook-owned Instagram introduced Reels, its own version of TikTok, in August last year. The company revamped the homescreen layout in November, placing a dedicated Reels tab at the bottom of the page. The move was done enhance reach and views by giving users easy access to the short-video feature.
The social media giant also said it will have its own version of the reels feature on the main app.